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Website Policy

Privacy Policy

Last updated: June 30, 2026

Phê respects the privacy of people who visit this website. This policy explains what information may be collected, why it may be used, how advertising cookies may work, and how visitors can contact us with questions. The website exists to help guests learn about Phê, our menu, location, ingredients, cafe guides, and visitor policies.

Who we are

Phê is a Vietnamese coffee and matcha cafe located at 721 E Pine St, Seattle, WA 98122. Our website includes original cafe articles, menu explanations, contact options, location details, and policy pages.

Information you provide

If you use the contact form, the form may ask for your name, email address, phone number, topic, subject, and message. The form is configured to send messages to hello@phecafe.com through FormSubmit, a third-party form service. We use contact information only to understand the inquiry, respond when appropriate, review feedback, handle event or collaboration questions, and provide cafe-related support.

Do not submit sensitive medical information through the website. If your question involves a serious allergy, same-day availability, or urgent visit planning, confirm directly with the cafe or the latest business listing before traveling.

Automatically collected information

The website may use cookies, analytics tools, logs, or similar technologies to understand page visits, device type, browser behavior, referring pages, approximate location signals, ad performance, and site reliability. This information helps us improve navigation, content quality, technical performance, and advertising operations.

Cookies

Cookies are small files or browser-based identifiers that help websites and third-party services remember preferences, measure traffic, prevent abuse, and serve or measure ads. You can manage, block, or delete cookies through your browser settings. Some website features, embedded services, or ads may work differently if cookies are disabled.

This website includes a cookie consent banner with Accept, Reject, and Manage preferences controls. Your choice is stored in your browser so the site can remember whether you accepted or rejected optional advertising and analytics storage. You can reopen or change preferences by clearing site data in your browser or using the Manage preferences control when shown.

Where supported, the website sets Google Consent Mode v2 defaults for ad storage, analytics storage, ad user data, and ad personalization to denied until a visitor accepts optional cookies. Rejecting optional cookies updates those consent signals to denied. Consent tools reduce optional tracking, but browser settings, third-party embeds, and ad systems may still process limited technical data for security, fraud prevention, frequency capping, or legally required operations.

Advertising and Google AdSense

This website may display ads through Google AdSense or similar advertising partners. Third-party vendors, including Google, use cookies to serve ads based on a visitor's prior visits to this website or other websites. Google's use of advertising cookies enables Google and its partners to serve ads based on visits to this site and other sites on the internet.

Visitors may opt out of personalized advertising by visiting Google Ads Settings. Visitors may also learn about opting out of some third-party vendors' personalized advertising cookies at aboutads.info.

Visitors in places with additional privacy rights, including the European Economic Area, the United Kingdom, California, and similar jurisdictions, may have choices related to cookies, personalized ads, sale or sharing of personal information, access, deletion, correction, or limits on certain processing. To make a privacy request, email hello@phecafe.com and include enough detail for us to understand the request.

If third-party ad vendors or ad networks serve ads on this website, those vendors may also use cookies or similar technologies according to their own policies. Visitors can review those vendors' websites for their privacy practices and opt-out options when available.

Advertising does not control our editorial content. Blog guides and menu pages are written to help visitors understand drinks, ingredients, ordering choices, and cafe visits.

Third-party services

We may link to or embed services such as Google Maps, Google Fonts, Google AdSense, analytics tools, browser features, or social platforms. Those services have their own privacy policies and data practices. Phê is not responsible for third-party websites, ads, embeds, or services.

Data sharing

We do not sell personal information that visitors intentionally provide through the contact page. We may share limited information only when needed to operate the website, respond to visitor requests, comply with law, protect the website, prevent abuse, or work with trusted service providers who help run the site.

Data retention

We keep visitor messages and related contact details only as long as reasonably needed for cafe communication, recordkeeping, spam prevention, or legal compliance. Technical logs and analytics information may be retained by service providers according to their own settings and policies.

Your choices

You can avoid submitting the contact form if you do not want to share personal information through the website. You can manage cookies through your browser, adjust Google ad personalization settings, and use available privacy tools in your device or browser. Depending on where you live, you may also have rights to request access, correction, deletion, or limits on certain personal information.

Children's privacy

This website is intended for general cafe visitors and is not designed to collect personal information from children. If a parent or guardian believes a child has submitted personal information through the website, they can contact us so we can review the request.

Content accuracy

We try to keep menu information, location details, article guidance, and policy pages accurate. Recipes, prices, availability, hours, and services may change, so visitors should confirm important details directly with Phê before making plans.

Contact

For privacy questions, email hello@phecafe.com, use the contact page, or visit Phê at 721 E Pine St, Seattle, WA 98122. We will review reasonable privacy-related requests and respond when appropriate.